Miss America 2015 and Reporter for NBC Sports/Golf Channel, Kira K., is an unbelievably talented and busy professional, so she had hired me to keep her up to date with the latest social media trends and coach her on how to improve her social media content creation. We created a more regular posting schedule on TikTok and YouTube shorts and I taught her more tips & tricks to beat the algorithm. And sometimes, you just need someone to honestly reinforce that what you’re already doing is great!